It's time to CELEBRATE! It's birthday time!
Have you ever considered offering dance birthday parties at your studio? Birthday parties = additional opportunities for revenue + introductions to new potential students too!
If dance birthday parties feel like uncharted territory to you - overwhelming and a little scary - you can breathe easy. I've got the ESSENTIAL tips to help you create SEAMLESS & SIMPLE parties, with repeatable steps that keep the party experience streamlined and consistent....leading to smiles, happy clients, and more referrals for you.
Let's get into it.
#1 -- PARTY PARAMETERS
Be clear about what you want to offer. There are no wrong answers here! You need to offer only what feels good to you, so that the party process is something that you can look forward to each time you get a booking, rather than something that feels like a burden.
Consider the questions below, as you plan your party offers.
How long do you want the entire party experience to be? What amount of time will be spent dancing; what amount of time on games?
Will you be allowing the birthday family to serve food? Pizza, dessert? If yes, where will you set up the tables and chairs? How much time will you allot to the food portion of your full party?
Will you provide the party decorations & tableware, or is the birthday family responsible for their own?
Do you want to provide goody bags? (This gives you the opportunity to add in a flyer with a discount code on classes for new students.)
How early do you want to allow the birthday family to arrive to set up for their party?
Do you want to offer your parties within a certain window of time only (for example, Sundays between 11am-4pm)?
Will you allow parents of the party guests to stay, or do you prefer drop-off parties?
#2 -- PARTY PRICING
Do some birthday party research! In your area, how much does a trampoline park charge for a birthday party? How about the gymnastics place, or the arcade? You need to charge the price that makes it worth it for you (take into consideration your cost to staff the party as well as the extra time for clean-up and set-up), but looking at how much a parent spends on an average birthday party will give you a good place to start when determining your prices. Do you want to offer tiered-pricing, where the party cost is different based on the number of guests? Do you want to offer a discount to the birthday party family, if the birthday child is enrolled in classes at your studio?
#3 -- PARTY PLANNING
Have a PLAN! Your birthday families can choose-their-own-adventure when it comes to the party theme, or you can ask that they pick from a list of party themes that you have available. It's really up to you!
I have found that when I ask the families to choose from a list of themes, it makes the party planning and execution so much faster! I have a party plan template for each theme -- each template lists many options for party activities within that theme, that can work for different age groups and experience levels. If a child has a specific party theme idea in mind, I will create it for them.....and then those party plans become a new template and theme to offer for future parties!
When you host a birthday party, some of the guests will be kids who are not used to a dance class setting -- which means that it is important to include dance-related activities that are not strictly dance, so that everyone can feel comfortable and have a good time!
I always include:
By having a party template, hosting a birthday party can be as easy as clockwork! Any energetic & enthusiastic member of my staff can step in and be ready to go to host the party.
You can get the exact themed party templates that I use, too! The BEST BIRTHDAY EVER PLANNERS are under $25 each, and they virtually pay for themselves in the planning time you save.....PLUS you can use the ideas at dance camp too!
Check them out!